Hakutulokset: the word of mouth
yhteensä 231 hakutulosta
Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND?Seize the power of today's most powerful marketing tool--WORD OF MOUTHAccording to Nielsen, 92 percent of consumers report that …
Analysis of the article Word of Mouth versus Word of Mouse. Speaking about a Brand Connects You to It More Than Writing Does
Analyzing Word of Mouth in the Web 2.0 for Product Related Marketing Research
"When I took office, only high energy physicists had ever heard of what is called the Worldwide Web... Now even my cat has its own page" (Bill Clinton, 1996) Only 20 years ago, …
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption …
Off the wall. A content analysis of eWOM (Word-of-mouth) on Vans' Facebook community
Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace
With the growth of information technology-and the Internet in particular-many new communication channels and platforms have emerged. These platforms are focused on being not only …
Electronic Word of Mouth (eWOM) in the Marketing Context
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional …
21st Century Marketing: What It Is, Why It Matters and How to Do It: How to Generate Word of Mouth in the Digital Age (B&w)
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption …
Word of MOUSE - Today's "Word of Mouth" Marketing: : How to Use Social Media for Small Business for Take-it-to-the-BANK Results
Oscar Buzz and the Influence of Word of Mouth on Movie Success
This book explores why word of mouth is the most important determinant of a movie's success. Beginning with a discussion of the enduring appeal of movies, and why the box office …
A Mouth Full of Fire: The Word of God in the Words of Jeremiah Volume 29
"I am putting my words as a fire in your mouth; these people are tinder and it will consume them." (Jeremiah 5:14) In the book of Jeremiah, not only is the vocabulary of "word" and …